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Branding

June 05, 2014  •  Leave a Comment

This is a tutorial sponsored by Zenfolio that I thought was worth repeating here.

Branding has two purposes: to differentiate yourself from others, and to communicate to your market who you are as a professional.

  • Creating a logo is a good place to start.  You can create a single logo or a series of designs to be used for different platforms. If you design the logo yourself, reach out to trusted individuals for critical feedback; you want to represent yourself in the best light.  Displaying  your logo and reflecting your brand with consistent design and colors will communicate professionalism and a well put together business.
  •   The first thing to consider is color. The colors will speak volumes about your personality, point of view and overall approach to your work as a photographer.
  • The next thing to consider is carefully selecting a unique symbol or element that you love to best represent your personality. Featuring the most unique aspects about your photography from the forefront will draw more people in.  It is important to communicate who you are to the masses. 

Display your logo on your social media pages and website.  Consider setting the profile picture as your logo, so that it is recognizable and your brand will slowly start to catch on.

Keep your brand fresh and up to date.  Over time, consider a redesign; the major themes and design choices of brand do not need to change but you can still update how you illustrate them.  It's smart to update your website, blog and marketing every two to three years.

That being said, I'm freshening up my own brand to better fit what our business is about.  It says to ask trusted friends to give you feedback... maybe I'll post it on fb!

2016.10.15_harrah-choctaw-1st_001472016.10.15_harrah-choctaw-1st_00147

I used to use this design on my letterhead and invoices. .... time for updating!


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